Data degrades at a frightening rate. Most sources estimate that 30% of email addresses become invalid during a year – that’s 1500 email addresses from a database of 5000. GCL’s data management services offer an economical way of maintaining the validity of your most valuable asset. We realise that businesses use their marketing data for different purposes and that these change throughout the year. Taking into account your data utilisation and sales cycle, GCL can help you keep your database fresh and relevant to your objectives.

Marketing Data Guide