The problem with marketing data is that it has a very short lifespan – the average database degrades at a rate of 30% a year! Data cleansing takes an existing database, which may not have been looked at in years, and transforms it back into a useful asset.

Regardless of whether a database has hundreds of duplicates or is missing large sections of data, GCL Direct can give your database just the kind of treatment it needs. As with all our solutions, our data cleansing service is available internationally in multiple languages.

Marketing Data Guide