A thorough understanding of your market and prospects allows you to create and deliver messages that speak directly to their needs. GCL’s marketing data and insight services give you just such an advantage.


Data cleansing

Find out how GCL Direct can transform your out-of-date, somewhat dysfunctional database into a fully functional lead generation asset.


Data management

GCL Direct will help you manage all aspects of your database, from regular data cleansing and enhancement to segmentation and the integration of automation and CRM systems.


Data Enrichment

Sometimes you need a little extra information to ensure the kind of message relevance that boosts engagement rates. In this instance the best solution is to enrich your existing database with those additional data fields. This can include capturing a combination of key business and contact intelligence.


Channel Mapping

GCL Direct’s channel mapping services can identify your most valuable channels, enabling you to focus on the areas that will deliver the highest return. Our data services can be combined with telemarketing and inbound marketing to provide a holistic lead generation solution.


Opt in databases

Using opt-in databases can double the engagement of your marketing campaigns.


Data sourcing

GCL Direct quickly finds the marketing data you need by using our large internal database and working with dozens of other trusted data owners.


Prospect Profiling

Get up close and personal with your prospects. Find out who the key decision-makers are and what makes them tick.


Market Research

Find out what is really happening in your market and with your prospects, customers and competitors.


Database building

Using tried and tested techniques, GCL Direct will build a completely bespoke database based on your detailed requirements.