Our multilingual B2B telemarketing services are designed to give you the best possible start to every new conversation.



Marketing data allows a thorough understanding of your market and enables you to create and deliver messages that speak directly to your customers’ concerns.



Our team with over 29 years experience ensures that your sales team has a diary full of appointments, using a non-scripted approach.



Outsource delegate sales, event registration, guest confirmation and post event follow ups for conferences, trade shows and corporate events.

Our Clients

Our Resources

With over two decades experience as a trusted provider of B2B direct sales and marketing solutions, we can now offer a wealth of expert resources – guides, whitepapers, articles, videos and case studies – for your perusal.


The Secrets Of Successful Lead Nurture

We all want prospects that convert quickly from Suspect to Prospect, Prospect to Lead and Lead to Closed Sale with the minimum of fuss, expense or effort – it’s the nirvana that Department Heads all over the world dream of achieving and moreover what they expect from all B2B Sales and B2B Marketing professionals like you.

Download Now

Data Insight, Enhancement And Effectiveness

It’s time for the big push on that new product or solution, the one the CEO has personally been championing.

Download Now

How To Buy B2B Data

Data is crucial to every aspect of today’s business and nowhere is this more true than within Sales and Marketing. Alongside your products, services and solutions.

Download Now

Our Blog

Welcome to our B2B telemarketing blog

GCL Direct

Writing about all things inbound and outbound B2B Marketing.

How To Use Market Research To Upsell To Your Existing Account


Despite the fact that acquiring new customers costs five times as much as retaining current customers, 44% of companies focus their efforts on attracting new business, compared to 18% that focus on customer retention. That says a lot about what businesses think is the better way to generate leads.

Why You Need To Know Your Prospect's Business Objectives


Prospect profiling and market research are the first steps in creating a sales pipeline that’s kept full with a healthy supply of leads. After all, how can you attract and convert leads if you don’t know who they are? And how can you craft the content and marketing messages that’ll generate interest in your business and product if you don’t know who you’re speaking to?

5 Reasons Why Primary Market Research is Essential


Conducting market research is one thing, understanding it is a completely different matter! Large organisations all over the world carry out extensive market research to understand their customers better and to find out what drives them. And whether it’s primary, secondary, quantitative or qualitative, it’s a market researcher’s job to wade through the results and draw conclusions.

What Clients Say

GCL and James in particular, are not afraid to challenge a campaign brief. If they don’t think it will work in the current form, then they will work with you to make a solution that does. That honesty and integrity is vital to a lasting relationship and they have that in spades.
What I really like is that GCL effectively becomes part of the marketing team and I am able to sit down with my team, James, the GCL client delivery managers and even the agents in order to ask questions and thrash out ideas. This is all part of the open-door policy where I’ve been able to come into the GCL offices , go through my thinking, the company roadmap and make sure the team know what we’re up to.