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We all want prospects that convert quickly from Suspect to Prospect, Prospect to Lead and Lead to Closed Sale with the minimum of fuss, expense or effort – it’s the nirvana that Department Heads all over the world dream of achieving and moreover what they expect from all B2B Sales and B2B Marketing professionals like you.
Cold calling and telemarketing are often thrown around interchangeably. But while they definitely share some common ground, in practice the two are worlds apart. While cold calling is technically a type of telemarketing, it is only a small piece of the telemarketing puzzle.
The quality of your database has a direct influence on the success of your marketing efforts. So many companies are missing out on great lead generation opportunities due to the simple fact that their databases aren’t up to standard.
GCL and James in particular, are not afraid to challenge a campaign brief. If they don’t think it will work in the current form, then they will work with you to make a solution that does. That honesty and integrity is vital to a lasting relationship and they have that in spades.
What I really like is that GCL effectively becomes part of the marketing team and I am able to sit down with my team, James, the GCL client delivery managers and even the agents in order to ask questions and thrash out ideas. This is all part of the open-door policy where I’ve been able to come into the GCL offices , go through my thinking, the company roadmap and make sure the team know what we’re up to.